In this course, you are expected to learn, with specific knowledge in the areas of digital marketing communications, familiarise methodologies, tools and technologies involved in digital marketing, with sufficient background that will allow them to pursue their careers in the Digital Marketing area.
About the Course
Gain a marketing advantage by learning digital marketing fundamentals to achieve better user engagement strategies. Designed to equip the students with digital marketing basics, this certificate course provides insights on efficient marketing techniques that produce a measurable impact on your business.
Job Opportunities
Digital marketing manager, search engine optimizer executive, social media marketing expert, content marketing manager, copywriter, search engine marketer, inbound marketing manager, conversion rate optimizer etc.
Syllabus
- Evolution of Marketing and Marketing Fundamentals in Digital Era
- Creating Digital Collaterals
- Social Media Marketing
- Email Marketing
- Developing effective Web Owned Presence
- Search Engine Optimization
